John Zeratsky, a former designer at YouTube and Google, became obsessed with the idea of redesigning time. He is the bestselling author of "Make Time: How to Focus On What Matters Every Day." John also writes for the Wall Street Journal, TIME, Harvard Business Review, Wired, and Fast Company. He's a guy who knows his stuff. Make Time is not about crushing to-do's, optimizing every hour, or maximizing your productivity. It’s about rethinking your defaults of constant busyness and distraction to achieve what matters.