I was asked a question the other day. How do you know that you are a true digital marketer? That’s a great question. The truth is there is no way to measure your digital knowledge per se. There is no test that you can take. The breadth and depth of your digital knowledge and expertise is based on your personal experience. In addition, digital technology is changing every day. There is no baseline that you can gauge against.
To make it more complicated, digital knowledge can also be categorized into different fields from website design, search optimization, paid social media buy, retargeting paid ads down to personalization and data analytics. No one person can be an expert at all of it.
Personally, I’d evaluate a person’s digital knowledge based on an ability to ‘connect the dots’.
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
