In this episode I am joined by Jess Hunichen and Emily Ward, the Co-Founders of the multi-faceted Influencer and PR agency, Shine PR and Shine Influencers. Shine is tapped in to the influencer network with offices in Toronto, Montreal and Los Angeles. We are tackling the tricky topic of cannabis brands working with influencers to help build brand loyalty and awareness. The problem is – can cannabis brands work with influencers? Not really... But that doesn’t mean it’s game over. Jess and Emily share some of the boundaries, some things to avoid and some creative ways that brands and influencers can work together and it might not be what you think.