A listener of this podcast, Chris, posted a question: What is the best way to integrate branding and messaging into sales? How can marketing help sales stay 'on brand'?
- Define brand and branding
- Be part of sales onboarding and training
- Bring messaging to sales
Following brand guidelines and messaging helps salespeople stay on-brand. And the best way to share that information is to be part of sales communications, onboarding and training.
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