There are so many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz.
No. It wasn't meant to be a training seminar for business owners. Yet, those of us pursuing our dreams are in one way or another heading down a Yellow Brick Road.
Additionally, there is one character in the movie that is the living actualization of a critical marketing insight.
Join Michael as he shares how we can make our marketing strategy successful by following a game-changing principle demonstrated by the Great And Powerful Oz.