2010: Business leaders today are looking for every possible advantage to grow their business. Of course, that’s not a whole lot different from years past, except that instead of wanting to enhance their operations, many need this knowledge just to stay in business. For that reason, a solid book of business lessons, taught by someone who has been in the trenches and led—and studied, himself—is always a hotly sought-after commodity.
Enter David Russo, author of 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage. Russo spent 19 years as VP of human resources for SAS Institute, which won numerous quality-of-work and quality-of-life awards during his tenure. More recently, he founded Eno River Associates to consult on best practices and workforce strategies with companies of all sizes.