003: Diversifying your Income for Consistent Cash Flow with Julio Freitas of The Flower Hat

The latest buzz in the creative industry is all about creating multiple revenue streams of income to accomplish “Diversified and passive income”. Since business can be seasonal for some creatives, creating supplemental income is crucial to our business success. Solely relying on one principle income can leave us vulnerable to limited cash flow and financial hardships when we least expect it. Not only will diversified income give you flexibility with your finances, it will also generate more profits during slow months, set up recurring income in some cases, and allow you to scale your business to new lengths. 

Today’s guest believes in sustainability in the flower industry. Julio Freitas of The Flower Hat, grows most of the flowers he uses in floral designs during the short yet busy wedding season. His business also sells the oh-so-coveted Dahlia Tubers in the Winter and he teaches On-Farm Design and Farming Workshops in the Summer. He shares how he started diversifying his services, the steps he took to implement his process, and best practices on how you can create consistent cash flow in your business so that you are not struggling in your slow season.

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