In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics.
This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's Ad blocking is going international. Unified pricing and other changes on the publishers' side, need I say more?
Matthew Silverman is the Chief Optimizer at Silver Optimize. He is your to-go man in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing for eCommerce businesses. He has an extensive background in B2B Demand Generation, Marketing Automation, Business intelligence, Email/Newsletter marketing tools, and more. I had the pleasure of partnering on a couple clients' strategy with Matthew and he is one sharp, concise, and effective ninja.