Today I have a really special guest and this just happens to be one of my favorite episodes that I've recorded by far, we just get so deep into what it really takes to grow a business and the truth behind the investments, the breakdowns and the breakthroughs. It's just a real honest, heartfelt conversation between friends and colleagues.
Katie Momo is the guest on this episode and Katie is actually the launch strategist and copy expert who I hired to work with on my last launch and she turned out to be not only amazing at what she does but also just a wonderful person as well and I've really come to value her and our relationship, as well as just who she is for her clients and her audience.
So Katie is a sales strategist who is responsible for her clients selling over 12 million dollars in online product (and counting!). She uses a trifecta of sales copy, launch strategy, and Facebook ads for serious persuasive punch. You know I love those boxing metaphors!
In this conversation, Katie and I cover everything from how she originally got into entrepreneurship and how it was a family affair from the start to how she left business school when she realized learning about business in school was nothing like business in the real world. We discuss about how she even questioned her career choice of being an entrepreneur after business school left her so confused. That’s when Katie’s whole crazy journey unfolded for her, as she kept saying yes to the things that she was curious about exploring, including studying jewelry design and starting to work in the jewelry business.
And when the market crashed in 2008, the jewelry business crashed hard along with it. But Katie shares a fascinating story about the impact a simple mindset practice had on the profitability of this one tiny jewelry shop, in this one tiny town, on this tiny little Island on the West Coast of British Columbia where she worked.
We dive deep into how Katie was finally able to find her niche and a business that truly aligns with who she is by continuing to say yes to the things that intrigued her. We also talk about how crazy running your own business is and how heavy your failures can feel and how to overcome them.
We also discuss how Katie grew from her biggest breakdown and biggest disappointment and how much money Katie invests and spends per month on her business. We talk very openly about money on this episode which is something I'm really proud of and excited to share and I think you guys will really love it, especially if you've ever felt guilty, embarrassed, ashamed or just foolish for spending money on your growth and or on your business.
It's by far one of my favorite episodes, so I'm curious to hear what you guys think. So be sure to tag us on Instagram I'm @punchdrunksoul and Katie is @hellokatiemomo and let us know!
Aha Moments:
Why business school didn’t teach her anything about real business What her job at a jewelry store taught her about the power of mindset and visualization Her burnout moment in business and what she learned after having to take 6 months off The idea that breakdowns precede breakthroughs can be dangerous unless you know how to handle the breakdowns What failures look and feel like in business and how to move through them How to find your niche and soul-aligned business (and how Katie found hers) How passion develops over time, it’s not something that you just have The joy is in the doing, not in the destination Real money talks: how much Katie spends per month on her business investments and the truth behind many 6-figure + businesses that no one talks about
Links & Mentioned In This Episode:
Punchdrunksoul.com/pathtofreedom
Chris Gillibeau - Happiness of Pursuit
