Taylor Marsden is a freelance copywriter in Toronto. She studied English in her undergrad and Journalism afterwards. She ended up applying to a start-up, where she learned how to copywrite and was promoted to content editor over the four years she spent there. A year into full-time work, Taylor started a side hustle as a freelance copywriter, where she was able to find more diverse clients, which she loved writing for. When the company she was working for folded, she had amassed a large enough client roster, portfolio and website to go it alone.
Taylor and I started our conversation talking about how we use Instagram now and how we could use it better. We also chat about focusing on fewer platforms and choosing the ones that feel best, while walking the tightrope between business and influencer. Taylor describes the many ways that you can freelance, how you can ease the transition into becoming a freelancer, and how to stop drowning in fear. We both discuss our biggest lessons learned as freelance copywriters, mistakes made, and how we found the best fit for our own preferences.
TOPICS EXPLORED IN THIS EPISODE:
The dark side of selling/coaching on Instagram [ 3:42 ]
The Instagram hiatus [ 6:20 ]
The Matrix is glitching [ 9:15 ]
The power of social media for freelancers [ 10:10 ]
The addictive darkness of The Black Mirror [ 12:20 ]
Ways to eliminate social media noise [ 16:58 ]
You don’t need to be all the places all the time [ 21:02 ]
Who are you in social media apps? [ 22:08 ]
The journey to becoming a freelance copywriter [ 23:47 ]
How starting a freelance career allowed Taylor to travel [ 28:07 ]
The clarity that comes from having a full time job [ 30:48 ]
How social media has glamourized freelancing [ 31:55 ]
How to take pressure off your creative career [ 33:28 ]
Money mindset as a freelancer [ 36:26 ]
Lessons learned when writing for a living [ 38:25 ]
There are so many ways to freelance [ 45:05 ]
Never forget who you are and what you bring to the table.
I was an otherwise intelligent woman, except for the fact that I let my tendency to self-sabotage get the best of me.
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