One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts.
For many entrepreneurs, a marketing budget is akin to tossing money up in the wind, hoping it lands in the right place.
Others know they need to market, and are hoping to get some guidance by seeking out a universal formula.
Join Michael as he shares his unique insight into establishing a marketing budget. This is an answer inspired by Abraham Lincoln.