What is the best way for A/E/C firms to properly vet a marketing agency or outsourced marketing partner? Where should you begin your search, and how can you make a more informed decision? Jesse Garcia is a consumer psychologist and researcher from the University of Southern California, and he's going to talk us through the process of hiring a marketing agency.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
