How do you bridge the gap between creative and media teams to deliver more effective campaigns? How do you encourage users to actually watch a video ad on their mobile device? And how do you achieve mass reach without losing personalised, contextual relevance? These are just some of the questions Jane and Felipe discuss with Grant Gudgel, the head of Teads Studio in North America. They talk AR, AI, chatbots, interactive creative, user friendliness and the sound on/sound off debate, to understand how the industry at large can innovate to make online advertising better.