David recently read Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm by Art Gensler. Even if professionals have zero ambition of running their own firm, their understanding of how business works will help them be better team members and ensure their ability to develop successful careers. Josh and David unpack some of the most interesting concepts from the book. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
