How do we Navigate the Sport Dog Food Market? – The Consumer Conundrum | Written by Jennifer Wapenski

The pet food aisle is a daunting place. Carefully crafted marketing serves up equal doses of promise and guilt. Feed your dog like family! Unleash the inner wolf! Never feed an ingredient you can’t pronounce! It’s enough to make a conscientious dog owner throw up her hands in defeat.

If you stick with the same dog food month after month, you’re relying on that one product to provide everything your dog needs on a daily basis. Your only tool for assessing results is your power of observation – does your dog seem to have enough energy? Are there any obvious signs of an allergy? Does it seem like everything is getting processed appropriately? Your dog certainly can’t tell you – and if they’re anything like my dogs, you could probably serve a bowl of gravel and have them happily wolf it down. It’s difficult to know how to make the best choice.