In episode 27 Eric Bourrassa (Fort Worth Guitar Academy) shares his formula for success with group classes. It's not just about the class. It's also about how he markets and sells the class. Offering group classes creates a marketing challenge. How do you sell the chicken special to the customer who wants the burger? How do you sell the group to the cusomter who wants one-on-one? The key is to first address the customers desire and show them how the alternative will better help them acheive their goal.
In this episode I interview Beth Parkhill, a one-time reluctant customer of Eric Bourassa. She wanted to sign her daughter Parker up for private lessons. Eric worked his marketing magic and created a win for Parker, Beth and for Eric.