It's not uncommon for business owners to get frustrated with their marketing efforts.
After all, they are often approached by advertising representatives who promise them tremendous results, and all for a reasonable investment.
Then, when the ads finish running and the budget is drained, the entrepreneur is wondering why the cash register didn't fill up.
It's not that advertising doesn't work. It's that it has to be worked properly.
Join Michael as he reveals the two part strategy of advertising success.
