Does your impression of AI bring flashbacks of the robot takeover in the Spielberg classic A.I. Artificial Intelligence? Our understanding of AI and machine learning has come a long way since the SciFi hit, and has had a substantial impact on marketing and how to market your business. Through a stronger understanding of data-driven insights, AI and machine learning help improve the customer journey through your website and lead to getting more from your existing funnel versus refilling it often.
In this episode, Glenn Gaudet speaks to Steve Zakur about how AI and machine learning can be more insightful than a human with the customer journey on your website. Deployed at scale, it's not just a marketer or content marketer making sure the most important pages of your site are relevant, but a machine delivering the most important relevant message to that user at the right place, at the right time.