In this episode, John describes the importance of an email list to business owners. Then he describes the methods he uses to nurture his list.
It boils down to the following formula:
Attractive Sign-Up Bonus + Appropriate Placement + Consistency
EQUALS
Growing Email Subscriber List
John provides a detailed description of the lead magnets he uses and the places where he offers them to attract new subscribers.
You can go to the show notes and find links to the resources mentioned in this episode at vitalpe.net/episode107
