Your clients want clarity when it comes to making their purchase decisions.
They want to be able to compare apples to apples.
That's completely understandable and it's something each of us seek out when we're making purchasing decisions.
But, when you're the seller, is this necessarily a good thing for your company's sales and profitability?
The short answer is absolutely not.
Join Michael as he explains why you must flip the apple cart in a way that will give you big wins in both sales and profits.