Are you frustrated by the lack of engagement with your Facebook page?
You’re posting regularly but your reach is poor. Your posts are only attracting a handful of likes and comments - leaving you wondering if it’s worth having a page at all.
If this sounds like you, the first thing you need to know is that it’s nothing to do with the Facebook algorithm and everything to do with the kind of content you’re sharing.
Which means there is a lot you can do to improve your engagement (without spending a penny on advertising).
If this sounds familiar, you’ll love my seven episode podcast series on how to improve your Facebook page engagement.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}This episode is part of a seven episode challenge to help you improve your Facebook page engagement. You can read more about the challenge here.
Why your Facebook page isn’t getting enough engagement (and what to do about it)If you’re not getting engagement on your Facebook page, it’s easy to blame the algorithm (i.e. the complicated - and super top secret - mathematical equation Facebook uses to determine how many people your content is shown to).
The truth is, if you’re engagement stinks, it’s nothing to do with the Facebook algorithm and everything to do with the kind of content you’re sharing (plus how you’re sharing it).
The good news is, there is a LOT you can do to improve your Facebook page engagement (without spending a penny on advertising).
But the first thing you need to know is that posting great content is not enough. You also need to ‘train’ the Facebook algorithm to recognise your content as important so it will show it to more people. How do you do that? By getting engagement on your posts in the form of likes and comments.
If you’re currently struggling to attract likes and comments, this might seem like a ‘chicken and egg’ situation. If you not many people are commenting on your content, others are likely to want to comment either.
But the answer is surprisingly simple; instead of sitting back and hoping someone will comment on your content...you need to go out and find people to comment on your content.
Do this one thingMake a list of 15 people you can ask to comment on your content for the duration of the challenge (and beyond if you can). This is your Facebook Engagement Tribe. Ideally these will be your ideal customers, but if this is not possible, just do what you can to get some engagement going on your page. You can even get together with a group of fellow business owners and comment on each others’ posts - that way everyone benefits.
It may take a while for Facebook to catch on that your posts are valuable and start showing them to more people - which is why it’s important to be patient.
Remember, also, that it’s not just about the algorithm. Your Facebook page is your shop window; if people look you up online and see you’re effectively broadcasting to an audience of none, they will assume (rightly or wrongly) your business is not successful. If they see engagement - in the form of likes and comments (even if they do initially come from your best friend!) they’re much more likely to take you seriously.
ResourcesTake part in my 7 day Facebook challenge here
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn
