[366] What to post on your Facebook page to get more engagement

 If you’re struggling to get engagement on your Facebook page, you may be confused about what kind of content you should be posting. 

In this episode I share four types of Facebook page posts that generate lots of engagement. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Having tested hundreds of different types of content - on both my own account and my clients’ I’ve noticed there are four types of post that generally get more engagement.

I need to know this I know about that  This is what I think  I know how that feels 

You may have spotted already that there’s a common theme: relatability. If you want people to engage with your content, it needs to be relatable - something that either solves a problem for them, they have experience of and/or an opinion on. 

Let me break that down for you. 

‘I need to know this’ content 

Creating content that solves a problem for people is a great way to get engagement. This can be anything from a vlog on how to pitch yourself as a podcast guest (link to blog post), an important piece of industry news (link to article on Twitter change of terms) to an amusing cat video (link to amusing cat video) (making people laugh is definitely solving a problem). However there is an art to getting engagement on this kind of content, which I’ll share with you tomorrow. 

‘I know about that’ content

People love to share their ideas, so content that asks people to state their opinions/preferences, generally works a treat.  This can be anything from asking people whether you should stock the handbag in blue or read to whether they like to have an iron in a holiday cottage to what they think of new laws that affect your industry. 

In the example below, I asked my audience which cover they preferred for my media diary:

 

N.B. You do need to be specific to get engagement on this kind of content and I’ll show you how to do that on Day 4 of the challenge. 

‘This is what I think’ content

People love to share their opinions - particularly on topics that are divisive. This is why posts like this one on whether you should put toddlers on reins  tend to perform better than other posts. 

 ‘I know how that feels’ content

People also love to share their experiences/advice, which is why more vulnerable, personal content works well. This post on picking up an injury during my London Marathon got more engagement than any of my business posts (as did many of my other marathon related posts). 

 

It’s worth remembering that Facebook is, primarily,  a ‘friends and family’ platform - which is why personal posts - of the kind you might post on your own Facebook wall - often do better on your Facebook well than business related posts. This is not to say you need to share your deepest, darkest secrets, but people like to do business with people. If you’re willing to share a little of the person behind the business you’ll get much better engagement on your page. 

Do this one thing

Brainstorm at least five ideas for each type of content. 

I need to know this I know about that  This is what I think  I know how that feels 

Be brave and share them in our Facebook group  so you can get feedback from myself and other members of the group  (we have a dedicated thread for your ideas)

Podcast shownotes How to take part in the challenge when it has finished (01:05) The four types of posts that will generate Facebook page engagement (2:55) How to create content for your Facebook page that adds value or solves a problem for your clients or customers (3:11) How to ask people’s opinions to generate content and engagement (4:34) How to create content by getting people’s opinions (especially if they disagree) (5:33) How sharing relatable personal stories will increase engagement on your Facebook page (6:08) Why you’ll get better engagement if your content is personally relatable rather than just about your business (06:58) What you need to do for the challenge for this podcast (08:08) Resources

Take part in my 7 day Facebook challenge here

Join the Facebook Challenge group 

[365] Day 1 Why your Facebook page isn’t getting enough engagement (and what to do about it)(podcast)

[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[352] How to sell in a Facebook Group without annoying your members(podcast)
[357] How to transform your Facebook group from ghost town to garden party(podcast)
[358]13 Ideas for engaging social media posts(podcast)
[361 15 post ideas for your Facebook group(podcast)

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