Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know.
Yet, messaging is the crucial and vital foundation for external communications and internal sales training. You may not create a messaging framework, but it doesn’t hurt to get a sense of what it is and what elements should be included in a messaging template. The more you know about different aspects of marketing, the more you can connect the different sales and marketing dots.
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