Ep. 29: The Launch Process

Have you wondered what exactly is a launch?
And if it’s necessary to even have a launch?
Did you know there are four phases in a launch?

I’ve found that most people have those questions and aren’t sure what is all included in a launch. So please know that if you’ve launched before and no one bought, that’s okay. 

It’s probably because you didn’t know what a launch included, and maybe it was your first one. That’s okay. I have you covered in this episode, which is ALL about the Launch Process.

Here’s what I talked about:

Why a Launch is important (Yes, even if it’s your first online program launch!) What a Launch even is (and why we need to build up a launch process) Examples of my past launches (it’s true that we learn through our ‘failures’!) The 4 phases of a Launch (including what to do during post launch!) Behind the scenes of how I launch my program, The Leveraged Practice Workshop (also why I launch it the way I do!)

Launch are so important since most of the time, people don’t just hear about you and buy from you. They can often be a little scary and overwhelming, but they don’t have to be. 

With a proper launch process in place, you’ll be building up your customer journey, learning from each launch and tweaking as you go, so you can get your program in front of more people, make a bigger impact and grow your practice!

 

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes where other health professionals and I talk about launching their programs:

Ep. 08: How to Pre-Sell Your Online Program with Erica Julson
Ep.16: Two Years Teaching Online with Shawna Melbourne
Ep.18 Get it Out in the World with Martha McHenry