On this week’s Click and Convert podcast, Sean speaks to Rick Cesari ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples.
This week, Rick brings his expertise as bestselling author, speaker, consultant and marketing & brand strategy guru. He shares his advice on video marketing best practices for influencing customers and building a brand. Sean and Rick cover a range of topics, including:
Want to find out more?Video Persuasion is available on Amazon from October 15th. However, you can get a copy of his report, The Top 3 Most Effective Types of Video Content, in the meantime. Rick will send notifications about the book’s release to those who sign up.Keep an eye out for the book on Rick’s website- making a purchase via this page will enter you into a competition in which you could visit the set of Rick’s upcoming George Foreman commercial.
Twitter - @RickCesariDRTV
Youtube- Rick Cesari
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.
As always if you have any questions you can get in touch via Twitter @SeanClark.
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