On this episode, we take you inside our new research report, The CCO as Pacesetter, with the research leaders: Roger Bolton, Aedhmar Hynes and Jon Iwata.
Together they visited nearly 30 countries, speaking to over 200 senior communications leaders. Those conversations shaped a new perspective on how and why the role of the CCO is at a pivotal moment. Above all, the CCO is a crucial leader in enterprise transformation, which is in many cases an existential proposition for their companies.
Through our research, we introduce a new wrinkle to traditional stakeholder engagement models through CommTech. We also focus on three key dimensions of Corporate Character the CCO can use as a lever within the C-Suite: corporate brand stewardship, corporate culture and societal value creation.
We also explain how we will translate the new research into digestible, easy-to-learn formats, starting with Progression Paths.
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Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.