When life became a struggle for Chris Ashenden, founder of Athletic Greens, he attacked it like any other problem. He compiled a list of things that make him happy, then made sure to do them every day. For Chris, the list included dancing, being with dynamic people, sunlight on his face, intense exercise, and excellent nutrition. A native of New Zealand, Chris is passionate about health, happiness, personal growth and leadership in an entrepreneurial setting. He started Athletic Greens to solve his health problems. It's now the all-in-one supplement that industry experts swear by as their nutritional insurance policy. Here's what we cover with Chris in this show. Why start Athletic Greens?
There were other greens in the category at that time, why Athletic Greens?
What does Chris wish he'd known when he began the journey to create the business?
What mission did Chris have in mind when creating the company?
Why are macro-nutrients the next frontier?
What lengths do Athletic Greens reach to optimise the performance of the product?
Why over-engineer the product formula?
Does Chris continue to tinker with and improve the formula?
So much is focussed on weight loss. Should we focus on areas like energy and our libido which are often dismissed?
Chris is a very generous guy. Where does that come from?
Has Chris intentionally focussed on building relationships?
What lights Chris up?
Training, working out, movement, being active - what's Chris's take on fitness?
Are activities like dancing considered to be a part of our weekly exercise plan?
Belly fat or as it is known the cortisol band won't go away with exercise, what's happening there?
Chris went through a bout of depression. Did he know but was not willing to admit it to himself, or was he simply not in tune with what it felt like to be depressed?
Chris has to really work on switching off his thinking brain, how is that working for him?
Conforming and dissension. Is that a part of the Chris mindset? LINKS Athletic Greens https://athleticgreens.com/us The Mojo Radio Show http://www.themojoradioshow.com The Mojo Radio Show on Facebook https://www.facebook.com/TheMojoRadioShowPodcast/ The Mojo Radio Show on Patreon https://www.patreon.com/themojoradioshowpodcast The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners. “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” ― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
