In this episode, John describes what he has learned over the past several years about selecting a niche for your online business. He starts by providing examples of physicians who have created businesses from coaching, consulting, teaching, writing and speaking. Each of them has developed a niche based on their expertise and passion, and clients willing to purchase their products and services.
John discusses each of these issues in some detail. Then he outlines a process for narrowing down those ideas to one or two specfiic areas.
Then he discusses mistakes he made, misconceptions about competition, and the best way to identify a good idea before spending too much time and money on a particular product or service.
Go to the show notes at vitalpe.net/episode110 to find a transcript of the episode, links to the online businesses he mentioned, and a worksheet for brainstorming your new business ideas.
