Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code [voiceandcode.com], she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences. Heidi and David discuss the importance of UX in the A/E/C industries. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
