Since I interviewed the CMO of The Clorox Company at last year's ANA Masters of Marketing conference - who was since promoted to EVP, I thought it would be interesting to speak with the new chief marketing officer of The Clorox Company – who happens to be a woman – to get an update. But, this year’s conference actually drew quite a few female senior marketers, both speaking and attending. So I grabbed the opportunity to make this episode of Insider InSites a curation of three great leaders across tech, media, and CPG, who happen to be female chief marketing officers. Each are impressive in their own right, with tremendous takeaways to share, but the added layer they offered was advice on how to achieve these heights, reminiscent of the Ginger Rogers versus Fred Astaire line: practically backwards and, sometimes, in heels.
In this one podcast you’ll first hear from SAP’s Alicia Tillman, cited by Forbes in 2019 as the world’s 14th most influential chief marketing officer – and markets what is the largest software enterprise company in the world. In my last episode of Insider InSites, Sir Martin Sorrell included SAP among the tech companies one should watch and study. Next, our Clorox Company legend for this year, Stacey Grier, who oversees far ranging brands for the CPG giant - Burt's Bees to the famous bleach itself. And finally, Alysia Borsa, who upped the ante as CDMO (chief marketing and data officer), speaking on the marriage of data and marketing for Meredith Corporation.
Don't miss their thoughts on data driven creativity, brand purpose, and achieving career success...as women.