Say the words “health and wellbeing” and you’re likely to think of yoga, mindfulness and meditation. But a key part of staying healthy relies on what we put in our bodies. Good nutrition contributes to the state of both our bodies and our minds. And brands are making the most of this. In the first part of a new series, Eulogy’s Phil Borge-Slavnich speaks to two companies making waves in the sector, Neat Nutrition and Rude Health, as well as the world’s foremost fitness publisher, Men’s Health. What sets apart the fads from the fitness phenomena? And, more importantly, how do we know who to trust?