What is the difference between a "case study" and a "case story"? Who should be the hero in your project case story? Where do you use these project case stories? Josh and David consider a new way to think about how to market your projects. Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more
