Elle Russ chats with Catharine Arnston - the CEO & Founder of ENERGYbits®. Her mission is to help the world be healthier naturally with mother nature’s oldest and original food- algae. Catharine graduated with an MBA from Ivey School of Business and a Health Coach Certificate from
Institute of Integrative Nutrition. Her career spans thirty-three years during which she has been an international attaché for the Canadian and British Governments, publisher of an international magazine and the Founder of three startups. Catharine founded the algae tablet company ENERGYbits® in Boston MA after her younger sister in Canada was diagnosed with breast cancer and advised by her oncologist that an alkaline diet would help her heal. Catharine helped her sister research alkaline foods and the process led her to discover the healing properties of plant-based nutrition. This ultimately led Catharine to algae, the most nutrient-dense, alkaline plant in the world with vast medicinal properties unknown outside of Asia. Catharine realized algae could have a powerful impact on the world if it was only better understood. Catharine has devoted her life to researching algae and educating consumers, athletes, wellness, spa, fitness and beauty professionals about its therapeutic, sustainable benefits. She is now considered one of the country’s leading experts on algae nutrition, a sought-after speaker at wellness conferences and a frequent guest on podcasts and television.