Having an email list is essential for starting and growing your mom coaching biz. And your free opt-in will be the gift that keeps on giving. Entice those checking out your website a give away that will bring some relief to one of their struggles. Give them a taste of what you're all about and what sets you apart from all the other mom coaches. And best of all, off that first opportunity to connect with you that will lead to many other connections. Like your weekly newsletter! So that's why a simple opt-in is so important and can be so quick and easy to create and set up. So let's not delay and see what your first opt-in for you coaching biz might be.