Many business owners are proud about their services or products and they have no hesitation in explaining why their offering is the best.
Oftentimes, these same entrepreneurs have a firm grasp of the markets they compete in and understand exactly who is their target audience.
So why is it that when they present their great offer, and target it at the perfect prospect, they still struggle with closing the deal?
Most likely it is because they are missing one of the most critical elements in the sales process. And, this element comes down to one powerful word.
Join Michael as he shares an insight that will truly add rocket fuel to your sales efforts.