On this episode of Stories Behind The Grind, listen to my conversation with Dr. Karen Sutherland, who currently leads the social media and public relations disciplines at the University of the Sunshine Coast, and brings with her over 20 years marketing experience. We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience Also discover: How Karen started into marketing Marketing lessons Karen learned form working with social enterprises Importance of authenticity and knowing the brand's story for small business owners Karen's advice to those who struggle to put themselves out there and communicate their story How to build engagement How to Break through the noise On building relationships vs selling Building trust with the people you work with Thoughts on social media as we head into 2020 How to respond when your business is being attacked by a competitor or a disgruntled customer who left negative feedback How best to Manage feedback Karen's definition of the grind Links: Karen on Facebook Karen on Twitter Karen on Instagram Karen on LinkedIn Karen's website
