Are you married? Think of your first date. Did you propose marriage or start off slowly? Perhaps a cup of coffee; an innocent getting to know you chat. It takes time before anyone is ready to "pop the big question".
The dance of courtship contains lots of great teachings about marketing. Make a connection, form a relationship, go slowly but not too slow.
Not all marketing should be for the sake of sales (think "popping the big question). Marketing can be for the sake of building relationships or simply striking up a conversation. In this episode, I discuss how to implement conversational marketing so you can take that first step towards a new relationship.
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