Marketing is no small investment when it comes to a company's precious resources.
This investment begins at the inception of an organization and through its initial branding and messaging. It carries on through product and service development and follows along the entire customer journey.
Yet, there is one element of this process, that is more critical than any other when it comes to being successful in sales. And, that's in closing the deal.
Join Michael as he explains the most important success factor to nailing this all important landing in your sales.