In this week's episode, I speak with business coach Rachel Lubchansky. Rachel's program, Rel Impact, provides business growth and management strategies for women entrepreneurs. Rachel provides actionable advice in this interview as well as insights into your ideal customer. 90% of the time music studios deal directly with moms. More and more moms are starting their own businesses in order to achieve the flexibility they desire. The better you can understand your customers the better you can connect and market to them.