Today, Wes Schaeffer (The Sales Podcast) had the pleasure of talking with John Martinez.
Over the course of 20 years, John Martinez has gone from a struggling all-commission insurance salesperson, to a nationally recognized sales expert. Along his journey, John has held many sales-related roles… Account Executive, Sales Manager, VP of Sales, Sales & Marketing Director, and Corporate Sales Trainer.
John has completed over 4,000 hours of study on sales and how people actually make decisions…what REALLY drives them to take action. His approach to sales combines neuroscience, experimental and behavioral economics, and cognitive and social psychology.
Because research into decision-making behavior becomes increasingly computational, he has also incorporated new approaches from theoretical biology, computer science, and mathematics. This approach to sales, using a combination of tools from multiple fields, avoids the shortcomings that arise from a single-perspective approach to sales.
This might sound complex, but John has boiled down everything he has learned into a handful of simple sales tactics, questioning strategies, and communication techniques. John has personally trained over 200 RE investment companies, hundreds of salespeople and acquisition agents, and has achieved amazing results. John is the go-to-expert in the field of REI Acquisitions & Sales.
Today, he works with the best-of-the-best in the REI Industry…the top 5% who are doing between 50 and 1,000 deals per year.
In this episode, Martinez will talk about going from generic to specializing. He will also be sharing how he got his start as well as share on how he made the transition to online.
By the end of this episode, you will learn how to make some changes, understand what it is he does in his industry and learn how he was able to niche down from online sales, boot camps, and/or group training.
Follow John Martinez on:
Site -- https://midwestrev.com/
Site -- https://www.7-figurecoach.com/
Follow Wes Schaeffer on:
Site -- https://www.thesaleswhisperer.com/
Twitter -- https://twitter.com/saleswhisperer
Instagram -- http://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Facebook -- https://www.facebook.com/wes.sandiegocrm
Other Site -- https://www.thesaleswhisperer.com/30-day-sales-growth