“What’s your story?” That might be the most important question for business owners and entrepreneurs to answer. It will help you set priorities, give customers a clear understanding of your identity, and when you feel lost, it will be the North Star to guide you home.
Remember that you are the writer here. You can decide what parts of the story to give weight to, and the moments you want to highlight. However, don’t feel like you need to hide the difficult parts – every great story has conflict, and people connect with you based on the challenges you’ve overcome, as long as you’re able to connect the dots clearly.
Your story matters. The good and the bad, the changes and the core level non-negotiables that you are willing to fight for. Don’t just go to work and do your job day after day – remember who you are! The more you stay aligned to that, the more other people will be inspired to join in and do business with you.
Don’t underestimate the power of your story. You may take it for granted, but the unique details that brought you to this point will differentiate you from the competition and help you have a sharper focus on your area of specialty.
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