Ep.40 Website Strategy with Shannon Shaffer

Have you ever wondered if your website is doing its job? Or maybe even what your website’s job is? 

The main thing to remember is that your target market needs to know that you’re speaking directly to them and can support them through their problem - and to accomplish this, you need a website strategy.

Today we have an incredible guest who is also an advisor within The Leveraged Practice Workshop, Website Strategist Shannon Shaffer of Purple Finch Studios. She helps us think about our websites a little bit differently and talks about how to get a strategy in place before designing your website, so you can speak to the right audience.

Here’s what we talked about:

What the purpose is of your site (and the pages within it!) The call-to-actions on your site (your site visitors only do what you tell them to do!) How to figure out who your ideal client is (you can always start with who you don’t want to work with!) The questions to answer before you even start to build your website (Shannon breaks down her framework: The Who, What, Why, Where and How!) A simple exercise you can do to check the health of your website (and if your message is clear for your ideal clients!)

Most of the time your clients only know what their problem is and that they want to feel better. Being strategic about your website will help communicate that you have the solution to their problem.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about content strategy:

Ep. 29: The Launch Process Ep. 32: Content Strategy for Program Launches with JessCreatives Ep.38 Writing Better Copy with Katie Momo

Prefer reading? Here’s the transcript below