Sam Reuter is Director, Global Brand Ambassador and Head of Product Development and Strategic Innovation at Oettinger Davidoff AG.
Davidoff was number two at worldwide level in 2018 based on consumers’ choices. Sam explains how Davidoff:
leverages innovative blends as a competitive advantage focuses on consumer experience and on the understanding of what consumers like invests in education for retailers values authentic (objective) sensory information for manufacturers and for consumers encourages manufacturers to work toward obtaining the recognition of the premium cigar as intangible cultural heritage---
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