Is the lack of interdisciplinary knowledge between Revenue Managers and Digital Marketers contributing to a hotel’s challenge of connecting with the guest? Do uncorrelated metrics drive a wedge between the departments? Can hotels articulate the problems they are trying to solve with technology, before buying technology, empowering both disciplines to work towards the same goals? Our guest, Dan Wacksman, walks us through what brings these two groups together so we can book more rooms and be more profitable.
Guest: Dan Wacksman, Principal, SASSATO LLC, Sr Advisor at McKinsey & Company, and former Sr VP, Marketing and Distribution at Outrigger Hotels & Resorts
Time: 30 minutes