Jimmy takes the reins (and the microphone) and offers three marketing suggestions based on his thirty years of experience in radio. First, commercials should have a threefold structure: 1) they grab the customer’s attention; 2) they create a need for your product; and 3) present a call to action. Second, Jimmy reminds us that we are surrounded by marketing. Pay attention to what you see. What cuts through the clutter for you? Those marketing pieces can help shape how you present your message. Third, have fun and don’t be afraid to be silly. People respond.