ALLISON CRAWFORD is giving women a design-centric way to feel at home with friends when they travel. Fueling a micro-tend that combines the vibe of a boutique hotel with an extended stay, her boot-strapped brand Hotelette has been profitable since day one. This female founder is not afraid to follow her creativity and in this episode talks about the biggest mistake she made as an investor, how she built her brand and how she’s building a company culture that inspires women to lead.
TOPICS DISCUSSED IN THIS EPISODE:How to stand behind your ideas and represent them in your work.
The importance of confidence in your career, daily life, or path to motherhood
Why staying true to who you are is your own secret weapon
How to combine all of your passions into a satisfying career
When breaking the rules works
The importance of finding your niche and owning it, even if no one else is doing it
Traits that make women lead differently
The roles of Motherhood in today’s society and how women feel they can’t have it all
#LESSONUP:(4:20) This wasn't my first career. This is my so-called second life. I think that to be a successful creative, you really have to have the business side down, too. And so, I'm constantly honing my business skills.
(8:57) I think that executing interior design in a home takes a certain attitude and self-confidence to break the rules because not everything in my projects are to scale.
(9:42) I think women are I think we're better leaders because we're compassionate, empathetic, and more relatable.
(14:23) Anyone can go and get a good deal on a house and be a shark in real estate.
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