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Down to Business
Powersports therapy: Inside the astonishing success of Canada’s snowmobile maker BRP (CEO José Boisjoli)
Released: Jan 29, 2020
Seventeen years ago BRP was split from its parent company Bombardier; today its market value is almost twice as much. BRP CEO José Boisjoli talks to Down to Business host Emily Jackson about how they did it and what’s next
Powersports therapy: Inside the astonishing success of Canada’s snowmobile maker BRP (CEO José Boisjoli)