A few weeks ago, I put out a call to apply for a Hotseat with me.
I loved reading everyone’s applications and learning about their businesses and messages.
And I also saw a pattern I see often.
We assume that any lack of clarity will be a simple fix ~ 15 minutes of coaching from me for a perfectly shiny and sparkly message.
This thinking assumes there’s such a thing as a PERFECT message.
But that’s the right answer to the wrong question.
It’s not about perfection. It’s about evolution.
This week on Unforgettable, we explore how to keep going deeper with your message (and your people) over time.
…And get more powerful as a Messenger with each iteration.
How is your message evolving? Let me know over on Instagram.