In This Episode:
Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).
Why humor copy? File this one under “shockingly obvious” - Humor makes people LIKE you.
When people like you, they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.
Why conversion copy? You can tell jokes all day. But if you don’t have a punchline, you’re just wasting everyone’s time and attention.
Copy works the same way. Write as much as you want – but if you don’t have a conversion goal, you’re going nowhere. Lianna is an expert in both copy AND humor, and we are so excited to have her on the show today. Let’s dive in.