In this episode, we explore the unique challenges of selling scented products online. Unlike other e-commerce categories like clothing and jewelry, effectively marketing and selling scented products requires a different set of tactics and strategies (at least until the invention of sharing scents through the Internet).
Your host, Molly Elmore, outlines the ways that brands selling scented products can build a base of online shoppers. By painting a mental picture of the experience of using the product, marketers of soaps, candles, and other scented products can attract buyers to their online store and encourage purchases.
ABOUT THIS PODCAST
You’re here because you are building, or planning to build, an artisan product business.
Selling specialty products that are produced on a small scale, and building a brand that people care about, is a big challenge for emerging companies. Marketing, wholesale distribution, and finance are all topics that we seek to understand more about on this entrepreneurship journey.
Welcome to The Artisan Empire, the intersection of the creative artisan world and business. We talk about marketing, wholesale, scaling, pricing and other topics that artisan brand owners are focused on as they build amazing and lucrative artisan empires.
Excited to have you here as you build the artisan business of your dreams.
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